FCC - FCC's Martin Says He's Not Pushing Any Cable Option - Kevin Martin, Chairman of the FCC, thinks that consumers need choices and control over cable content delivered into their homes. He also stated that the FCC will continue to meet its legal mandate to enforce standards of decency on broadcast television.
To offer even more control over what content is delivered to consumers' homes might prove to be more profitable. This is thus, since people are willing to purchase, if they are able, those things which they desire. Offering more choices to people would only increase the spending from the consumers, who would indulge in purchasing content that they desire.